From visiting cards to product brochures, get all your collateral aligned with your branding.

Company stationery: Every business will need stationery every now and again, even if most of their business is conducted online. At the very least, your company will need letterhead paper for contracts and other formal communications. Think about business cards, too. Business cards can increase sales by 2.5% for every 2,000 handed out.

Product brochures: A product brochure gives potential customers something to flick through that their leisure. It’s simply a glossy and professional way to remind potential customers of everything you have to offer. While you can use digital to make a first impression and book a meeting, leaving behind a brochure makes it likelier that you’ll be invited back for further discussions.

Flyers and pamphlets: Brochures, and especially flyers, can be an extremely cost-effective inbound marketing technique. It rarely costs a great deal to design and print a large batch of flyers and post them through doors. You’re may not see many immediate conversions from these printed materials, but you’d be surprised at how effective they can be in the longer term.

The key to brochures and flyers is to help people remember your business, not push for an immediate sale. If your communication comes across as desperate and pushy, it’s almost certain to immediately end in the recycling.