Web redesign for 13 years old authentic indian sweets & snacks brand

  • food & textile
  • Web App
  • 2 Months
  • Australia

Amba Foods is a premium quality, authentic Indian sweets and snacks proprietary business founded in 2011 in Ahmedabad and is now a franchise with eCommerce stores in Australia as well. 

They also have multiple offline stores where people can purchase a diversified range of food products, such as syrups, mouth fresheners, pickles, and bakery items.

Project Scope

The project’s objective was to design and develop an e-commerce store from scratch with an updated style guide. Our team was to create a new and improved UI/UX design and handle the no-code development as well.

Besides building their online eCommerce store, our responsibility included creating the email template design and integrating shipping service providers.

Goals

→ Designing a modern, simple & functional user interface

→ Integrating tools like GTM, Active Campaign, etc

→ Setup for the store design

→ Updating the style guide 

→ Keeping a simple design that is easy to use

Challenges

→ Working with several shades of different colors

→ The client was a little selective

→ Marketing tools integration

→ Product mockup design and placement

→ Responsiveness on mobile and iPhone devices

Outcomes

The result of the project was truly impressive. The design was remarkably clean and modern, perfectly aligning with current trends. The precision and placements of the product mockups couldn’t have been better.

Despite the challenges posed by working with various color shades, the client highly appreciated the final outcome, showcasing the effective resolution of these design complexities.

Styleguides

Based on our discovery session with Amba Foods and their team, we came up with three different style guides (all were based on a light color theme).

We went through several iterations for this project.

Amba Foods Styleguides

Finally, we settled on a design that matched the client’s expectations well. Some of its attributes include:

  1. Light shades of different colors
  2. Orange CTAs for a vibrant look
  3. Simple yet appealing mockups
  4. Big, bold professional fonts
  5. Easy & clean design
  6. Bold fonts as a highlighter
Ux Design

Upon finalizing the UX design with the client, we went ahead with its development. We were supposed to design high-fidelity wireframes for the eCommerce site consisting of 37 pages.

Amba Foods Ux Design - 1

As always, we went ahead with the mobile-device first approach. The goal was to create a streamlined, engaging, and enjoyable design, user experience, and journey from the menu to the products.

Amba Foods Ux Design - 2
Amba Foods Ux Design - 3
Amba Foods Ux Design - 4
UI Design

Our design team incorporated visually striking banners that effectively captured user attention, encouraging them to explore the site some more. The overall design was excellent and was greatly appreciated by the client.

Amba Foods 1
Amba Foods 2
Amba Foods 3
Amba Foods 4

A highlight of this project was the remarkably swift delivery. The entire eCommerce project, including email templates and integrations, was completed and deployed within a mere 2 months.

Amba Foods UI Design - 1
Amba Foods UI Design - 2
Amba Foods UI Design - 3
Amba Foods UI Design - 4

Tools and Technology

Should you be in the market for an eCommerce platform for your business, our team, comprising strategists, designers, and developers, stands ready to assist in crafting your ideal product. 

Feel free to reach out for a project estimate, schedule a call for more detailed discussions, or initiate your project.

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