PPC Advertsing service providers in Mexico & USA

Web Premiere is a digital advertising agency located in Orlando, Florida. The company operates in the United States as well as in Mexico.

Google Advertising is the primary service offered by Web Premiere but they also offer other services like Facebook and Instagram advertising.

Project Scope

Looking at our creative skills, our client Jose approached us for a rebranding as well as redesign activity for his website.

The goal was to build the brand from the ground up and design the Web Premiere website in such a way that it can act as a lead generation machine.

Goals

→ Rebrand to match up with the competitor’s
→ Creative and modern UI design
→ Fully dynamic website with a backend
→ Marketing tags and trackers integration

Challenges

→ To be built on the AIDA concept
→ Multiple CTA’s and forms
→ Customized backend for regular updates
→ Multilingual site (Spanish + English)

Outcomes

The final design came out really creative, modern, and easy to use.

Final deliverables included a sitemap, style guides, logo design, collaterals, brand guidelines, UX design, and UI design.

The output was loved by the client. The feedback received after the final design was very minimal as the client was with us in each phase.

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Styleguides

Based on our discovery session with Jose, we managed to come up with three different style guides.

The choice was a mixed approach i.e. a combination of raster and vector graphics.

The selected moodboard had the following attributes:
Blue & Green for trust and growth
Vector graphics in form of results
Curved design to bring out friendliness
Dual-color filled creative icons
Gradient effect overlay on images

Logo Design

The old logo was missing basic attributes like responsiveness and versatility. Our goal was to redesign the logo including both the icon mark and the wordmark.

The final logo came out really good. From banners to big signage boards, the logo depicts the same look & feel. The initial ‘W’ and ‘P’ were combined together using dual-color.

Along with it, a dual-color text was added. Web in blue represents worldwide and Premiere in green represents growth.

Collaterals

Apart from the logo, the client required us to design physical and digital collaterals. This includes cover images, social media posts, visiting cards, letterheads, etc.

Guidelines

Finally, we jump to creating a brand guide that can be used by the client & other third-party vendors to maintain brand authenticity.

The following details were included in the brand guide:
Brand Strategy
Logo Family & Usage
Typography & Colors
Iconography & Photography
Collaterals and Mockups

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UI Design

Lastly, in the design phase, we were supposed to build high-fidelity designs with interactive prototypes for both desktop & mobile devices.

As per clear request, we went ahead with the mobile-first approach. The UX or mid-fidelity screens were combined with the approved style guide with a proper design system in place.

We faced multiple challenges with combining the vectors & rasters but somehow our designers found the sweet spot and made it work. Again, the best was simplicity in design that made the entire website easy to use & understand.