Personalized training programs for busy entreprenuers in Zuid

Personal Training Zuid is a professional and cozy training studio in Amsterdam Zuid, Netherlands.

They have professional trainers with skills to not only train you but also socialize with you. Apart from personal training they also offer Rehabilitation and Physiotherapy services.

Project Scope

From our first meeting, it was clear that ‘User Experience’ is their primary requirement.

They already had a website, but it was missing user-friendliness, and clean design, and there were broken functionalities throughout the site.

Our goal was to build a modern yet professional design that is easy to use and has multiple CTAs regarding signing up for the training program.

Goals

→  Professional and clean design
→  Convincing imagery for more sign-ups
→  Dynamic backend for team & clients
→  Marketing tags and trackers integration

Challenges

→  To be built on the AIDA concept
→  Customized backend for regular updates
→  Multilingual site (Dutch + English)
→  To be completed in a quick timeline

Outcomes

The results were astonishing. The entire design came out clean, simple, and easy to use.

From finding training programs to exploring pricing, everything fell under a few clicks.

The style guide matched the taste of the target audience and the overall site performed well regarding speed, simplicity in usage, and different devices.

Finally, a green happy signal from to client to go live.

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UI Design

Once the UX design was locked by the client, we went ahead with the UI Design. We were supposed to design high-fidelity wireframes for the store brow boss site consisting of 15 pages.

As always, we went ahead with the mobile-first approach. The goal was to make sure starting from the menu to the products, the user must enjoy using it.

Our designers also added some very good-looking banners that caught the eyes of the users and made the user explore the site more.

Tools and Technology

The overall design came out well and it was loved by the client too.

Finally, we went ahead with the development of WordPress CMS which took 2 weeks to complete.

If you are Health & Fitness industry (or planning to get into), our team of strategists, designers, and developers can help you build your ideal product.

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