Empowering Small Businesses with Accessible Capital

Kinara Capital is a leading fintech NBFC (Non-Banking Financial Company) dedicated to driving financial inclusion for small business entrepreneurs in India. With a strong legacy of empowering MSMEs through fast, flexible, and collateral-free loans, Kinara Capital was ready to revamp its digital presence to reflect its innovation-driven growth, expand outreach, and streamline customer acquisition.

Project Scope

Impressed by our comprehensive design portfolio and strategic thinking, the Kinara Capital team approached us to redesign their brand identity and revamp their website to resonate with their mission and scale.

Our responsibility spanned three key verticals — brand identity design, UI/UX design, and website development. The goal was to not only modernize their visual language but also make their digital platform intuitive for a diverse audience across India, including first-time digital users.

We were entrusted with the complete transformation of the Kinara Capital digital ecosystem — from redefining the brand voice to crafting a seamless multilingual website experience.

Goals

Evolve the brand identity to reflect Kinara’s digital-first vision
Redesign the website to improve user experience and accessibility
Enable multilingual support for wider outreach
Develop a robust backend for effortless updates and scalability
Improve conversions through enhanced content flow and user journeys

Challenges

Communicating trust and credibility to a low-literacy user base
Designing for multiple languages and localized content
Ensuring performance across low-bandwidth devices
Translating complex financial concepts into simple, visual storytelling
Creating a scalable CMS for consistent updates across regions

Outcomes

A total team of 5 members including 2 UI Designers, 1 Brand Identity Designer, and 1 Developer were continuously involved in the project.

The outcome was a thoughtfully designed and responsive website with an approachable yet credible brand identity. We delivered:

Brand identity refresh
Complete UX & UI design
Multilingual WordPress development
Marketing-ready website with tracking and analytics
CMS training for the Kinara Capital team
Social media & brand collaterals

The revamped brand and website helped Kinara project a forward-looking, tech-savvy identity while remaining deeply relatable to its core user base.

UX Design

With the sitemap approved, we proceeded to craft UX flows for 30+ pages, including service pages, application journeys, blogs, and partner zones.

Special attention was given to the user flow for loan applications — from eligibility checks to lead generation — ensuring users could navigate with clarity and confidence.

We conducted a collaborative UX workshop with the Kinara team to fine-tune user journeys based on actual user behavior and regional constraints.