eCommerce platform to buy red meat in india

  • food & textile
  • eCommerce, Brand Identity
  • 3 Weeks
  • USA

There are not many stores when it comes to buying fresh meat.

The brand Fresh Meat Delivery tends to solve this problem.

From chicken to mutton and from fish to buffalo, they sell all kinds of meat online and deliver it to your doorstep in Bangalore, India.

Project Scope

Our client ‘Farhan’ approached us to build an eCommerce platform for his meat delivery business.

This also included brand identity design services.

The goal was to build something from the ground up that can match the branding of Licious & Fresh to home.

We were hired for brand identity design, UI/UX design, and development activities.

Goals

→  Give the brand a new logo
→  Build a simple brand guide
→  Design a robust eCommerce site
→  Filtering & One Click checkout
→  Integrate marketing tools & tags

Challenges

→  Very challenging timeline
→  Multiple eCommerce features
→  Must match up to big competitor’s
→  Fresh and clean look

Outcomes

The final deliverables included logo design, collaterals, brand guide, UI design, and a developed site on the WordPress CMS.

The new style guide matched the taste of the target audience and the overall site performed well regarding speed, simplicity in usage, and different devices.

Finally, a green happy signal from to client to go live.

Play Video
Logo Design

The was a long activity. After 100s of concepts and several iterations, our team managed to meet up to the client's expectations.

FMD logo

The final icon mark was a delicious meat piece being eaten.

The wordmark was derived from a curved serif font to bring lightness and friendliness to the design.

Collaterals

Apart from the logo, the client required us to design some of their physical as well as digital collaterals. This included visiting cards, letterheads, social media templates, etc.

Fresh Meat Delivery - Collaterals final
Guidelines

Finally, we jump to creating a brand guide that can be used by the client & other third-party vendors to maintain brand authenticity.

The following details were included in the brand guide:

1. Logo Family & Usage
2. Typography & Colors
3. Iconography & Photography
4. Collaterals and Mockups

Play Video
UI Design

As the timeline was very short, we skipped the UX phase & used the new style guide to build the website UI for both desktop and mobile.

FMD 1
FMD 2
FMD 3
FMD 4

Things kicked off with the home page design.

Once the homepage was locked by the client, we went ahead with the rest pages.

FMD - Ui Design - 1
FMD - Ui Design - 2
FMD - Ui Design - 3
FMD - Ui Design - 4

Tools and Technology

Finally, we went ahead with the development of WordPress CMS. The entire activity was completed within 3 weeks timeline.

If you are looking for creative design services for your business, our team of strategists, designers, and developers can help you build your ideal product.

Get a project estimate or book a call with us to get onboarded (or to learn more about us).

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