eCommerce platform for Empowering Women's Health and Confidence

Arantza Cosmetics is an enterprise founded in 2019 with a vision to bring forth a national Mexican brand that understands their needs, preferences, and expectations.

Headquartered in Tijuana, Baja California, Mexico, Arantza Cosmetics doesn’t just view makeup as an application of colors but as a journey of self-expression and celebration.

Project Scope

The project’s primary goal was to design and develop a visually appealing new eCommerce online store, guided by an updated style guide. Our team was entrusted with creating a captivating and interactive UI/UX design, along with the site’s no-code development.

Our approach involved providing efficient UI/UX design solutions to establish the client’s online eCommerce presence effectively. We also designed email templates and integrated a range of shipping service providers. The entire UI/UX strategy was crucial to the project’s success and ensured the online store’s smooth operation.

Goals

→ Designing an aesthetic yet simple and functional UI.

→ Integrating essential tools like GTM and Active Campaign.

→ The store design setup

→ Updating the style guide as per the design trends.

→ Maintaining a simple and user-friendly design.

Challenges

→ Selecting and working with a variety of color shades for aesthetic appeal.

→ Aligning with the client’s selective preferences.

→ Integrating multiple marketing tools to improve functionality.

→ Enhancing the design and strategic placement of product mockups.

→ Fully responsive design on both mobile and iPhone devices.

Outcomes

The final outcome was remarkable and well-received by the client. We created an exceptionally clean, organized design aligned with the latest trends. The product mockups, both in design and placement, were executed perfectly.

One of the more challenging aspects of this project was working with the various color shades besides the primary theme colors. However, overcoming this challenge was immensely rewarding, especially seeing how much the client and their team appreciated and loved the final result.

Styleguides

Following our discovery session with Arantza Cosmetics and their team, we developed three distinct style guides centered around a blue and white theme with several other colors for different products and site features.

We went through several iterations of this project.

Ultimately, we went ahead with a design that not only met our creative standards but also aligned well with the client’s expectations.

Among its key attributes were:

Blue and white with varied color shades
Light pink CTAs for a trendy look
Simple and captivating mockups
Big, bold professional fonts
Clear & simple design
Interactive Bold fonts

Ux Design

We began the development phase after finalizing the UI design with the client. Our team was responsible for creating high-fidelity wireframes for 58 pages on the site.

Keeping in line with our usual approach, we focused on a mobile-first strategy. The goal was to create a user experience that was streamlined, attractive, and enjoyable, starting from the menu navigation to the product displays.

Our design team invested significant effort in designing visually appealing banners. These banners were crucial in captivating and retaining user attention and effectively encouraged users to explore the site further. The overall design was exceptional and immensely impressed the client.

UI Design

A notable feature of this project was the swift delivery. We successfully completed the entire eCommerce project, including email templates and integrations, within a 3-month timeline.

If you need an eCommerce platform for your business, our team is ready to assist. We bring a wealth of experience in strategy, design, and development to create your ideal digital product.

Tools and Technology

Feel free to reach out for a project estimate, to schedule a detailed discussion, and to begin your project with us.

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eCommerce platform for Empowering Women's Health and Confidence

Project Scope

Goals

Challenges

Outcomes

Tools and Technology

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