eCommerce Platform for cuddling bears for aromatherapy

  • health-&-fitness
  • eCommerce
  • 6 Weeks
  • USA

Founded in 2020, Snooper Bear is an online platform for purchasing aromatherapy products. Its products are designed to make aromatherapy comforting, fun, and easy.

As of now, they deal in two unique products i.e. SnooperBear and PowderPuff that comes with a complete aromatherapy kit.

Project Scope

Jenny and Dino Adamou approached us to build an online eCommerce store for their brand.

The goal was to design it to be information-based and talk about the story behind their products.

Our team was hired for the style guide design, UI/UX design, and e-portal development activities.

Goals

→  Story telling user experience
→  Dedicated product pages
→  Simple and clean design
→  Essential eCommerce features
→  Payment gateway integration

Challenges

→  To be built on WooCommerce
→  Must tell the story behind the product
→  Working with the pink color
→  Marketing trackers & triggers setup

Outcomes

The final design came out to be creative, modern, and easy to use. It was connecting well with the moms with young kids. Hence, the client loved it.

The purchase journey was very short and in just 3 clicks you can get your product delivered to your home. We also integrated a custom review system.

Based on our discovery session with the Snooper Bear team, we managed to come up with three different style guides.

Play Video
Styleguides

All three designs were a light theme. Our choice was to go with the dark pink but the client was keen on the light pink theme and tall san serif fonts.

After a couple of iterations, we came up with the final moodboard that was liked by both of us.

1. Light pink for a simple and clean design
2. Cursive headings as target audience were women
3. Medium pink accent color for the CTA’s
4. Partially rounded design for friendliness
5. San serif fonts for simplistic design

Snooper Bear styleguide
UI Design

Our team quickly worked on the mid-fidelity wireframes that were locked after one iteration.

Later we took the mid-fidelity wireframes and the approved moodboard to come up with the high-fidelity designs.

Snooper Bear 1
Snooper Bear 2
Snooper Bear 3
Snooper Bear 4

The entire activity was done for mobile as well as desktop. Finally, the client approved the prototype and we went ahead with the development.

As decided, the entire eCommerce platform was built on the WordPress CMS in 3 weeks timeline.

Snooper Bear Ui Design - 1
Snooper Bear Ui Design - 2
Snooper Bear Ui Design - 3
Snooper Bear Ui Design - 4
Snooper Bear Ui Design - 5

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