Branding activity for a successful entreprenuer, motivator & speaker

  • Brand Identity
  • 3 Weeks
  • INDIA

Narsi Grewal is the CEO of SN Enterprises, a brand that provides and helps people to grow their businesses through marketing tools and resources.

In addition to SN enterprises, he is also a co-founder of SSS (Success support system) which provides training and development to the direct marketers and distributors.

Project Scope

Looking at our creative skills, Mr. Narsi Grewal approached us to help them rebuild their brand identity that can match up with the identity of a world-famous sales coach.

From their logo to their brand collaterals, everything was supposed to be designed. One final requirement was a brand guideline for their vendors.

Goals

→  Rebrand to match up with the competitor’s
→  Professional and modern look
→  Detailed brand guidelines for vendors

Challenges

→  Very challenging timeline
→  Personal branding touch
→  Lack of client availability

Outcomes

The final outcome was a very professional and encouraging design. We went ahead with the black & gold design as it provided us with both a premium & serious look.

We combined the colors with a San Serif font and raster images to bring out the customer-to-vendor trust relation & simplicity in design.

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Styleguides

Based on our discovery session with the Narsi Grewal, we managed to come up with three different style guides.

Grewal - Styleguide

Although their choice was a risk, it definitely brought elegance, modernism, and professionalism to the design.

The selected moodboard had the following attribute:

1. Black for a modern look
2. Gold for elegant CTA
3. Rasters for emotional connection
4. Professionalism with San Serif
5. Simplicity throughout the design

Logo Design

The was a long activity. After 100s of concepts and several iterations, our team managed to meet up to the client's expectations.

Grewal - Logo

Our designers brainstormed the brand initial ‘G’ and tried combining it with the growth symbol.

This was then incorporated with the wordmark ‘Grewal’ in which the letter ‘R’ was representing the Indian rupee symbol.

Collaterals

Apart from the logo, the client required us to design physical and digital collaterals. This includes cover images, social media posts, visiting cards, letterheads, and brand mockups.

Grewal - Collaterals
Guidelines

Finally, we jump to creating a brand guide that can be used by the client & other third-party vendors to maintain brand authenticity.

The following details were included in the brand guide:

1. Brand Strategy
2. Logo Family & Usage
3. Typography & Colors
4. Iconography & Photography
5. Collaterals and Mockup

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