Web redesign for car shipping service providers in the USA

  • shipping
  • Landing Page, Web App
  • 8 Weeks
  • USA

Car Freight is one of the oldest vehicle shipping service providers in the United States as well as the first in Puerto Rico. They ship all kinds of vehicles within the USA as well as to US islands.

They are in the market for more than 25 years and have shipped more the 25K vehicles across the United States.

They also offer other services like a car wash, documentation, etc.

Project Scope

Looking at our process and our creative skills, our client Jacqueline, general manager of Car Freight approached us for redesigning their 25 year old website.

The goal was to build a robust website and give it a fresh and modern look. Apart from the corporate site, we were also hired for landing page portal design and development services.

Goals

→  Give the website a new fresh look
→  Interactive and user-friendly lead form
→  Fully dynamic website with a backend
→  Marketing tags and trackers integration
→  Zoho CRM integration with form
→  Landing page portal (to create multiple LPs)

Challenges

→  To many functionalities in the lead form
→  Working with multiple stakeholders
→  Customized backend for regular updates
→  Multilingual site (Spanish + English)
→  Planning out design with Pink & Purple
→  To be built on the AIDA concept

Outcomes

The final deliverables included a sitemap, style guides, UX design, and UI design.

With on-time deliveries & continuous client feedback, we were able to complete this project in 8 weeks timeline with development & deployment.

The output was loved by the client and their users. The conversion rates boosted for their Google Ads by 300%.

Finally, we got a green signal for the corporate site to go live too.

Play Video
Styleguides

Based on our discovery session with Car Freight, we managed to come up with three different style guides.

Car Freight - Styleguide

The choice was a mixed approach i.e. a combination of raster and vector graphics.

The selected moodboard had the following attributes:

1. Pink as the primary accent color
2. Vector graphics for process and services
3. Raster images for trust & realistic approach
4. Dual-color filled creative icons
5. Gradient effect overlay on images
6. Round curved for friendly design

UX Design

Based on the approved sitemap, we were supposed to build the UX for 32 pages with no action being more than 3 clicks away.

The goal was to make everything accessible quickly.

So, we planned to build a mega menu that enables users to access services, add-ons, and company-related information, as well as CTAs in one, go without any chance of getting lost.

Carfreight 1

Another important aspect was multiple CTA’s spread across the site with proofs like numbers, testimonials, partners, clients, etc. to increase the conversion rates.

Another small addition to the UX was a marketing pop-up to collect leads, but without disturbing user focus yet convincing enough to get the mail ids.

Carfreight 2
Carfreight3
Carfreight 4
UI Design

Lastly, in the design phase, we were supposed to build high-fidelity designs with interactive prototypes for both desktop & mobile devices.

As per clear request, we went ahead with the mobile-first approach. The UX or mid-fidelity screens were combined with the approved style guide with a proper design system in place.

Car Freight 1
Car Freight 2
Car Freight 3
Car Freight 4

We faced multiple challenges with combining the vectors & raster but somehow our designers found the sweet spot and made it work.

Again, the best was simplicity in design that made the entire website easy to use & understand.

The outcome was loved by the client. The development was done on WordPress CMS with a timeline of 4 weeks followed by deployment.

Car Freight - Ui Design- 1
Car Freight - Ui Design- 2
Car Freight - Ui Design- 3
Car Freight - Ui Design- 4
Car Freight - Ui Design- 5

Tools and Technology

If you are in the shipping industry (or planning to get into it), our team of strategists, designers, and developers can help you build your ideal product.

Get a project estimate or book a call with us to get onboarded (or to learn more about us).

LAUNCH PROJECT
GO BACK

Planning to build something?
Let's discuss.

Book Your Call
Book Your Call

SERVICES

EXPLORE

INDUSTRIES

SOLUTIONS

COMPANY

Strategy

Design

Development

Market

Blockchain

Travel

Education

Beauty & Fashion

eCommerce

Brand Identities

Web App

Mobile App

Projects

Services

Case Studies

Blog

About

Contact

Careers

Blog

Clients

Join @thewilsonwings

(300K already did)

Instagram Linkedin Youtube Twitter Facebook

Copyright © 2025 Wilson Wings Pvt Ltd. All Rights Reserved.

Privacy Policy

Terms of Use

Filter by Industries
Filter by Solutions
*Close the popup to see the result
APPLY FILTERS
BOOK YOUR CALL

Book a 20-min strategy call + quick audit

Please enable JavaScript in your browser to complete this form.

Hello there!

My name is Sayeed and you are

What you’ll get:

Quick Audit

A 10-point teardown of your site/app {No Cost}

Roadmap & Quote

Scope options with ballpark pricing & timelines.

Relevant Proof

2 case studies that match your stack & goals.

clutch_img
★★★★★ 4.9/5

Rated 4.9/5

design_img
★★★★★ 4.9/5

Rated 4.9/5

home_mindlance
home_helpag
home_adityabirla
home_exonmobile
home_l&t
home_beatroute
Volkswagen -1

Worked With:

PRINT DESIGN DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

CONTENT
STRATEGY DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

APPLY NOW

SUBMIT EDUCATIONAL POST

UI/UX DESIGN DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

FRONTEND DEVELOPMENT DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

Become Partner

WW Logo SVG

Join 220K+ Family

Instagram Linkedin Youtube Dribbble Facebook
GET ESTIMATE
INSTAGRAM PARTNERSHIP

NO CODE DEVELOPMENT DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

BACKEND DEVELOPMENT DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

BRAND IDENTITY DESIGN DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

BRAND
STRATEGY DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

Let's innovate together!

At Wilson Wings, we combine design and development expertise to elevate your brand
and digital products.

Choose How You'd Like to Connect:

Schedule A Call
Chat on WhatsApp

After you share your contact information, one of our skilled specialists will get in touch with you.

UX STRATEGY DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

CONTENT CREATION DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

SOCIAL MEDIA MARKETING DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

Hire Us

SUBMIT PROMOTIONAL POST

REFER & EARN

Hi there,

Thank you for showing interest.

With our refer & earn program, you can earn up to 50% commissions based on these criterias:

  • a. Project Value
  • b. Client Size

Book a call with us today to learn more about the process.

Thanks
Wilson Wings

REFER & EARN

Hire Us

DOWNLOAD
COMPANY PROFILE

Hi there,

Inside our company profile,
you can:

– Discover who we are
– Uncover our core values
– Explore our services
– Learn about our clients

Thanks
Wilson Wings

BOOK YOUR CALL

SOCIAL MEDIA MARKETING DECK

Hi there,

Thank you for showing interest.

In this deck, we will cover the
following:

  • 1. Service Phases
  • 2. Detailed Process
  • 3. Optional Addons

Thanks
Wilson Wings

Get the deck

Share via
Facebook
X (Twitter)
LinkedIn
Mix
Email
Print
Copy Link
Powered by Social Snap
Copy link
CopyCopied
Powered by Social Snap