ecommerce platform for empowering women's health and confidence

  • cosmetics
  • Web App
  • 2 Months
  • California, USA

Arlene Cycle Support Provides Empowers Women Feel Confident In Their Bodies By Providing Them With High-Quality Supplements And Support

Arlene Cycle Support is an enterprise on a mission is to empower women to feel their best at every stage of their hormone cycles. Based in California, USA, they are an online eCommerce store catering to the optimal health needs of female customers.

They provide high-quality supplements and support products to help female consumers achieve their health goals and feel confident in their bodies.

Project Scope

The aim of this project was to design and develop an aesthetic new eCommerce store with an updated style guide. Our team were tasked with coming up with a fresh and functional UI/UX design.

We provided efficient UI/UX design solutions to establish the client’s online eCommerce presence, designed email templates and integrated various shipping service providers. This comprehensive approach was integral to the project’s success and the seamless operation of the online store.

Goals

→ Designing a user interface that was modern, simple, and functional.

→ Integrating essential tools like GTM and Active Campaign.

→ Setting up the design of the store.

→ Updating the style guide to reflect current design trends.

→ Maintaining a simple and user-friendly design throughout the project.

Challenges

→ Working with various shades of pink to achieve the desired aesthetic.

→ Catering to the client’s selective preferences.

→ Integrating a range of marketing tools.

→ Improving design and strategic placement of product mockups.

→ Ensuring complete responsiveness on both mobile and iPhone devices 

Outcomes

The final outcome was brilliant. The design turned out exceptionally clean and trendy, making a significant impact. The placement and design of the product mockups were executed to perfection. 

Working with the various shades of pink was a challenging aspect of this project, but it was rewarding to see how much the client and her team loved the final result.

Styleguides

After our discovery session with Arlene Cycle Support and their team, we came up with three different style guides based on a white and shades of pink color theme.

The project involved several iterations for this.

Arlene Styleguides

We eventually decided on a design that also aligned with the client’s expectations. A few of its attributes include:

  1. White and shades of pink
  2. Wine/maroon colored CTAs for an elegant look
  3. Simple and engaging mockups
  4. Big, bold professional fonts
  5. Easy & clean design
  6. Engaging Bold fonts 
Ux Design

Our task was to design high-fidelity wireframes for an eCommerce site encompassing 30 pages.

Arlene Ux Design - 1

Consistent with our standard practice, we adopted a mobile-first approach. Our objective was to design a user experience that was not just streamlined but also engaging and enjoyable, right from the menu navigation to the product displays.

Arlene Ux Design - 2
Arlene Ux Design - 3
Arlene Ux Design - 4
UI Design

We initiated the UI phase once the UX design was finalized with the client.

Our design team put considerable effort into creating visually appealing banners to catch and retain user attention and encourage further site exploration. The overall design turned out to be exceptional and received high praise from the client.

Arlene 1
Arlene 2
Arlene 3
Arlene 4

One of the most noteworthy aspects of this project was the speed of delivery. We managed to complete the entire eCommerce project, including email templates and integrations, in a 3-month timeline.

Amba Foods UI Design - 5
Amba Foods UI Design - 6
Amba Foods UI Design - 7
Amba Foods UI Design - 8

Tools and Technology

If you need an eCommerce platform for your business, our team is here to help. We have a skilled team of strategists, designers, and developers ready to create your ideal digital product. 

Don’t hesitate to get in touch for a project estimate, to schedule a more detailed discussion, or to kickstart your project.

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