Social media platform for exclusive content and direct connections

  • media & entertainment
  • Web App
  • 8 Months
  • Netherlands

SNEAKPEACH is an exhilarating digital platform in the Netherlands where you can get your favorite creators to cater to your interests.

The platform allows you to explore unique, uncensored, exclusive content, make direct connections, and enjoy an interactive experience like no other.

SNEAKPEACH aims to help aspiring artists by connecting them with their audience, which allows direct support for the creativity of the artists.

Project Scope

In this project, we collaborated closely with SNEAKPEACH’s team. 

Our initial discussions centered on developing a creative and engaging user interface to captivate their audience and effectively generate leads. Our Wilson Wings team was entrusted with the responsibility of both designing and developing their web apps.

Goals

→ Attractive, functional, and easily navigable web apps 

→ Creative & modernistic UI design

→ Job portal integration

→ Updates with dynamic backend

→ Integrating marketing tags & triggers 

Challenges

→ Simplicity and minimalistic design with white color

→ Integrating job board platforms

→ Customizing the backend for regular updates

→ Building it on the AIDA concept

→ Going with a mobile-first design approach

Outcomes

The final deliverables included comprehensive style guides, UX, and UI designs for the project. With our punctual deliveries and continuous feedback from the client, we successfully completed this project within an 8-month timeline. 

The client and the entire SNEAKPEACH team were highly appreciative of our work. Notably, the feedback on the final design was minimal, limited only to textual changes, highlighting our initial designs’ effectiveness.

Styleguides

After concluding our discovery session with the SNEAKPEACH team, we managed to decide upon three different style guides: Mild, Medium, and Spicy.

Our choice aligned with the client’s choice in this project.

Sneak Peach Styleguides

We had three themes, each with a different message. However, the vector design (spicy) was the most preferred one.

The spicy theme consisted of:

  1. Black and dull gold as the accent color
  2. A vibrant look with creative vectors
  3. Rasters at a few places to connect
  4. Clear, precise, and engaging font
  5. Easy, simple, and clean design
Ux Design

We adhered to simple guiding principles to make the web apps effortless to understand, easy to navigate, and quick to convert users. Our design comprised a total of 113 pages, each created to ensure swift and direct access to essential information.

Sneak Peach Ux Design - 1

A key feature was the mega menu we planned. It was strategically designed to allow users immediate access to services, updates, company information, and calls-to-action (CTAs) without any confusion or complexity.

Sneak Peach Ux Design - 2
Sneak Peach Ux Design - 3
Sneak Peach Ux Design - 4

Additionally, we strategically placed multiple CTAs throughout the site. Compelling metrics such as numeric data, testimonials, and lists of creators, partners, and clients supported these. Our objective with this design approach was to significantly boost the web apps’ traffic, engagements, and conversion rates.

UI Design

In the final design phase of our project, our task was to create high-fidelity designs and interactive prototypes for both desktop and mobile devices. Using a mobile-first approach was crucial, considering 95% of the visitors access via mobile devices. The user experience (UX) design was skillfully merged with the previously approved style guide. Once we had solidified the UX and style guide, the rest of the process was relatively straightforward, almost like a walk in the park.

Sneak Peach 1
Sneak Peach 2
Sneak Peach 3
Sneak Peach 4

Remarkably, we completed the site’s user interface (UI) design within the timeline. This efficiency in design set the stage for the subsequent development phase. We proceeded to the deployment stage after receiving the client’s green light.

Sneak Peach UI Design - 1
Sneak Peach UI Design - 2
Sneak Peach UI Design - 3
Sneak Peach UI Design - 4

Tools and Technology

For those considering designing and developing their web apps, our team at Wilson Wings, full of strategists, designers, and developers, is ready to assist in building your ideal product. 

You can reach out for a project estimate or book a call with us to discuss your needs and learn more about our services.

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