Mexican band that delights you with the mariachi music

  • media & entertainment
  • Microsite
  • 4 Weeks
  • Mexico

The Mariachi Nuevo Guadalajara is a Mexican folklore band in Orlando, Florida. They originally belong to Mexico but their band music is loved across all of the United States.

Mr. Miguel the band leader has himself performed in more than 500 events including marriages, corporate parties, birthdays, anniversaries, etc.

Project Scope

Being a more than a decade-old band, they had a very old and clumsy website.

Mr. Miguel approached us with the idea of creatively designing a website that can also act as a lead generation machine.

The Wilson Wings team was hired for UI/UX design as well as development activities.

Goals

→  Creative and modern UI design
→  To be built on the AIDA concept
→  Lots of interactions & animations

Challenges

→  Heavy JavaScript animations
→  Very challenging timeline
→   Multilingual site (Spanish + English)
→  The client speaks only Spanish

Outcomes

The results were mind-bending. We came up with a dark theme design with a smooth flow and subtle animations. The CTA’s and forms were integrated smartly into the website.

We use JavaScript technology to build a faster and optimized site. The final outcome was loved by the client and his team. Moreover, Google Ads got a boost with the new design.

Play Video
UI Design

As the timeline was very short, we skipped the UX phase & used the existing brand guide to build the landing page UI for both desktop and mobile.

Mariachi 1
Mariachi 2
Mariachi 3
Mariachi 4

We had a small discovery session with our advertising partners and planned the UX for the landing page accordingly. The page was designed based on the AIDA concept.

Mariachi - Ui Design- 1
Mariachi - Ui Design- 2
Mariachi - Ui Design- 3
Mariachi - Ui Design- 4
Mariachi - Ui Design- 5

Tools and Technology

We used a bold statement to get the user's attention, types of events to get the attention, customer testimonials to build desire, and a call to action to collect the contact details.

If you are looking for creative design services for your business, our team of strategists, designers, and developers can help you build your ideal product.

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