Store Locator for a fashion retailers in multiple locations

  • food & textile, fashion, retails
  • Brand Identity, Web App
  • 10 Weeks
  • INDIA

Tipsy Topsy is a retailer for all the top fashion brands in India. With more than 8 retail shop across India, they deal in fashion clothing for men, women, and kids.

The Tipsy Topsy stores have more than 100 brands under one roof with multiple offers on each brand.

Project Scope

The Tipsy Topsy team approached us for rebranding as well as store locator application design and development activity.

The goal was to give their brand a premium look similar to Shopper’s Stop or Central.

Goals

→  Rebrand the store with a premium look
→  Building a thorough brand guide
→  Store locator app with heavy filtering options
→  Dynamic offers with a backend
→  Wedding page with video consulting option

Challenges

→  To be achieved on WordPress CMS
→  Filters controlled by 100+ brands and 50+ offers
→  Rebranding a 15-year-old brand
→  Google tag & tracker setup (on all clicks)

Outcomes

The results were very professional. We went ahead with a complete raster approach to build an emotional bond between vendors and customers.

The entire brand strategy (which took multiple workshops) turned out well. We drafted user personas and competitor analysis presentations.

The entire project took 8 weeks to complete from brand discovery to website deployment.

Based on our discovery session with the Tipsy Topsy team, we managed to come up with three different style guides.

Play Video
Styleguides

Although our choice was to go with the dark theme (similar to Shopper’s Stop), the client was more convinced with the light theme.

Tipsy Topsy - Styleguide

The reason was simple, it’s easier to build trust with a light theme and the target audience was of an age between 21 years - and 40 years.

1. Red for love (with black & white)
2. Classy serif fonts for a premium look
3. Rasters for emotional connection
4. Clean & Simple UI elements
5. Use of curves for friendliness

Logo Design

This activity took a while as the client was connected with their old logo. We went through several concepts (more than 50) before a final concept was locked. 

The approved logo demonstrated two initials in form of one. The icon mark was a combination of two ‘T’s written in two different colors.

Tipsy topsy - logo

The black was used to bring out the classy look and red was used to bring out the love.

Collaterals

Apart from the logo, the client required us to design physical and digital collaterals. This includes cover images, social media posts, visiting cards, letterheads, etc.

Apart from it, store collateral design was also part of the process.

Tipsy topsy - Collaterals
Guidelines

Finally, we jump to creating a brand guide that can be used by the client & other third-party vendors to maintain brand authenticity.

The following details were included in the brand guide:

1. Brand Strategy
2. Logo Family & Usage
3. Typography & Colors
4. Iconography & Photography
5. Collaterals and Mockups

Play Video
UI Design

Once the UX design was locked by the client, we went ahead with the UI Design.

We were supposed to design high-fidelity wireframes for the store brow boss site consisting of 15 pages.

As always, we went ahead with the mobile-first approach. The goal was to make sure starting from the menu to the products, the user must enjoy using it.

TipsyTopsy 1
TipsyTopsy 2
TipsyTopsy 3
TipsyTopsy 4

Our designers also added some very good-looking banners that caught the eyes of the users and made the user explore the site more.

The overall design came out really well and it was loved by the client too.

Finally, we went ahead with the development of WordPress CMS. This was a troublesome activity that our team completed in 3 weeks.

Tipsy Topsy - Ui design - 2
Tipsy Topsy - Ui design - 3
Tipsy Topsy - Ui design - 4
Tipsy Topsy - Ui design - 5
Tipsy Topsy - Ui design - 1

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