A website is like a cover page of a book for any business. With time you will have to upgrade to the changing technology. It is important to analyze websites from time to time to track their performance.
This helps to take decisions on redesigning the website. Redesigns are a great way to ensure that you’re going with time. There are some factors that you need to avoid and a few factors to follow.
Let us read out the blog to understand the website redesign mistakes that you will have to avoid to make your website look beautiful and work perfectly.
Mistake #1: Neglecting Responsive Design
In order to provide an optimal user experience, it is essential for websites to be responsive. A website redesign is the best way to be competitive and also satisfy customers’ needs.
Not having a responsive design can lead to users having difficulty navigating your site. Also, can lead to decreased SEO rankings due to Google’s mobile-first indexing. To ensure optimal usability and performance, website redesign should be considered to provide a better experience for your customers.
A redesigning process includes optimizing content, better navigation structure, and a mobile-friendly design.
Additionally, an effective website redesign will make it easier for users to find the specific information they need quickly and with minimal effort.
As a result of these improvements, customers will have enhanced user experiences that will improve conversion rates and provide higher SEO rankings.
Redesigning with respect to responsive design is a wise decision as it can ensure that visitors have a positive experience on your site.
As we already no more than 50% of traffic comes from mobile devices, we should not forget the responsive design while redesigning.
Mistake #2: Not having a clear goal
Clear goals will lead to the best result with the redesign. It is important to set your goals before a website redesign. These are the common website redesign mistakes.
The goals can be as simple as “I want people to come back to my website again, and this time they should spend more money on products.” Or you may want more analytical data, like how many people visit your site and where they’re coming from (e.g., organic search).
Now you have a goal in your mind. It’s time to kick-start the process by using the resources available at hand.
There are many factors involved in running any business or organization: technology advances constantly; laws change constantly; regulations change every few months; So, what do we do?
Keep up to date and have a clear vision of your goal.
Mistake #3: No content strategy plan
If you are implementing a content strategy then you are on right track, else you need to come on the track and get started.
A content strategy is the process of planning and executing your website’s content in order to achieve specific goals. This process includes identifying the content that you need to create, the place where that content should be whether homepage or footer, deciding to create a call-to-action, and most importantly driving traffic back to those pages.
Not to forget while making the content strategy keep the pages simple and easy.
A good place to start is by looking at some examples from other companies that have implemented successful strategies.
Mistake #4: Focusing on design over functionality
Beautification of the website is important but not over the functionality. These a very common website redesign mistakes that you may forget to consider.
Design is a part of the equation, you must give importance to making the site easy to use, easy to update and maintain, and able to provide your audience with what they need in an efficient manner.
If you are site is confusing and complicated to find the things that a user is looking for, it is obvious that they leave your site.
A good example would be an e-commerce site like Amazon: its homepage features simple images along with the text explaining each product while offering links directly into categories or specific pages where certain products will be found (such as “Everything Else” or “Books”).
This way users can quickly navigate through all available items without having any idea how big this list actually is; once there’s something interesting enough about an item though (i.e., if something catches their eye), clicking on its link will take them directly over there instead—and thus avoiding unnecessary clicks altogether!
Mistake #5: Redesigning without SEO in mind
As we all know SEO is important for every website.
However, there are many misconceptions about how it works and how to best implement it into your site’s design.
Here are some of the most common website redesign mistakes made by designers:
- Not knowing what keywords to use for their page
- Not understanding how content helps with SEO (and vice versa)
- Not realizing that links are important in terms of rankings too
Mistake #6: Not being mobile-friendly (or at least not mobile-responsive)
52% of users say that a bad mobile experience has made them not get connected with businesses. So just imagine the number of customers you are losing.
Hence, mobile-friendly is a must. Mobile users are not only more likely to leave a site than non-mobile users, but they also spend more time on your site than desktop users do.
If you don’t have a mobile-friendly website and aren’t mobile-responsive, then you’re losing customers and wasting precious seconds that could be spent getting more business from them.
If you’re not sure whether or not your site is mobile-friendly check out Google’s official guidelines here.
The reports will tell you what needs to be fixed in order for Google News to show up in search results (it will be on every page).
Mistake #7: Skipping A/B testing before launching your redesigned website
A/B testing makes it a great choice to test different designs, and look for what works and what doesn’t work. It also helps you understand your users better so that you can improve user experience.
However, if you skip A/B testing before launching your redesigned website there’s a chance that it won’t be as successful as it could’ve been.
Website redesign mistakes that big companies usually make are not doing enough research into the problem, they’re trying to solve with their redesign project.
This means they end up making poor decisions like choosing a bad design pattern or a bad color palette because they haven’t tested anything out beforehand – which could lead them down disastrous paths!
Mistake #8: Not looking for the previous version of the analytics
Before redesigning your website, it’s important to analyze its current performance to identify areas of improvement.
Website redesign mistakes can be costly and time-consuming, so it’s critical to analyze historical performance metrics such as page views, bounce rate, and site conversion to get an understanding of where the website is currently performing well and where it can be improved.
It can also be helpful to conduct a usability study of your current website to identify areas that are confusing or difficult for users to navigate. Knowing both what is working well and where there are opportunities for improvement will help ensure a successful website redesign.
Analytics services give reports about how a website is working. While redesigning look for the detailed report and consider the weak points.
The insights from the report help you to identify the area to be improved that provides a better user experience. So, don’t make the mistake to consider analytical reports and feedback.
Mistake #9: Ignoring the User Experience
A website redesign should always focus on the user experience to ensure the highest level of user engagement. Website usability should be carefully tested in the form of A/B tests to determine optimum user experience.
Additionally, website design should take into account both the current and future needs of users to ensure visitors can find what they are looking for.
The website design should always strive to be visually appealing, easy to use and understand and provide an overall enjoyable user experience.
Focusing solely on how it looks without considering how users interact with your website can make it difficult for them to navigate and find the content they need. For this reason, website redesign should always include extensive user research and usability testing phase.
This will help ensure that users have a positive experience when they visit your website and can easily find the information they need.
Additionally, it is important to pay close attention to website design trends and principles, as well as the latest in front-end development technologies so that you can create a modern and innovative website that provides a great user experience.
Mistake #10: Forgetting about the URL structure
A URL structure is a critical part of your website’s SEO. It can be changed, but it can also be used to track traffic and give you an idea of where visitors are coming from.
It’s important that you don’t make any website redesign mistakes, as these mistakes will affect the way that search engines view your website in the future.
Mistake #11: Not considering the redesigning Budget
All the steps mentioned above may give you the perfect website but at what cost? Don’t forget to think of redesigning costs. Sit down and decide on what resources should be taken into consideration, and how much time should the process take so that you can limit the resource usage.
If the time estimated goes longer then more resources will be required. Hence take a correct decision on budget and then start execution.
Conclusion
The redesigning process may seem difficult in one go but it’s not too hard as you are thinking. No need of spending a lot of money to make your website work great. Keep the above-mentioned website redesign mistakes in mind and kick start your redesigning process and get all the benefits of a new improved website.
And now we like to hear from you: Are there any other website redesign mistakes you have run into recently? Or maybe you have a question. Either way, go ahead and leave a comment below.
