Redesign for 15 years old courier service providers in India

Fastway India is a 20 years old international courier delivery service provider. They specialize in food and medicine delivery services from India to the USA and Canada.

Apart from it, the company also offers relocation services, warehouse solutions, Freight shipping services, eCommerce solutions, etc.

Project Scope

One of our very first clients, Farhan Hyder approached us to redesign their  .

Goals

→  Rebrand the store with a premium look
→  Building a thorough brand guide
→  Store locator app with heavy filtering options
→  Dynamic offers with a backend
→  Wedding page with video consulting option

Challenges

→  To be achieved on WordPress CMS
→  Filters controlled by 100+ brands and 50+ offers
→  Rebranding a 15-year-old brand
→  Google tag & tracker setup (on all clicks)

Outcomes

The results were very professional. We went ahead with a complete raster approach to build an emotional bond between vendors and customers.

The entire brand strategy (which took multiple workshops) turned out well. We drafted user personas and competitor analysis presentations. The entire project took 8 weeks to complete from brand discovery to website deployment.

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Styleguides

Based on our discovery session with the Tipsy Topsy team, we managed to come up with three different style guides.

Although our choice was to go with the dark theme (similar to Shopper’s Stop), the client was more convinced with the light theme.

The reason was simple, it’s easier to build trust with a light theme and the target audience was of an age between 21 years - and 40 years.

Red for love (with black & white)
Classy serif fonts for a premium look
Rasters for emotional connection
Clean & Simple UI elements
Use of curves for friendliness

Logo Design

This activity took a while as the client was connected with their old logo. We went through several concepts (more than 50) before a final concept was locked. 

The approved logo demonstrated two initials in form of one. The icon mark was a combination of two ‘T’s written in two different colors. The black was used to bring out the classy look and red was used to bring out the love.

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Collaterals

Apart from the logo, the client required us to design physical and digital collaterals. This includes cover images, social media posts, visiting cards, letterheads, etc.

Apart from it, store collateral design was also part of the process.

Guidelines

Finally, we jump to creating a brand guide that can be used by the client & other third-party vendors to maintain brand authenticity.

The following details were included in the brand guide:
1. Brand Strategy
2. Logo Family & Usage
3.Typography & Colors
4.Iconography & Photography
5. Collaterals and Mockups

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UI Design

Once the UX design was locked by the client, we went ahead with the UI Design. We were supposed to design high-fidelity wireframes for the store brow boss site consisting of 15 pages.

As always, we went ahead with the mobile-first approach. The goal was to make sure starting from the menu to the products, the user must enjoy using it.

Our designers also added some very good-looking banners that caught the eyes of the users and made the user explore the site more. The overall design came out really well and it was loved by the client too.

Finally, we went ahead with the development of WordPress CMS. This was a troublesome activity that our team completed in 3 weeks.

If you are looking for a web application for your business, our team of strategists, designers, and developers can help you build your ideal product.

Get a project estimate or book a call with us to get onboarded (or to learn more about us).

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