India’s first gamified and decentralized social trading platform

NestFi is a decentralized social crypto trading platform headquartered in Virgin Island, USA.

The platform allows its users to virtually invest in Crypto Nest, participate in challenges, connect with crypto experts, predict crypto prices and win rewards.

Project Scope

The NestFi team was impressed with your portfolio and interested in working with us.

Over a discovery call, we discussed building a robust, user intuitive, and creative blockchain mobile app and a microsite for promotions.

As the project is under NDA, we will only be sharing publicly available information here. Feel free to reach us in case of doubts.

Goals

→  Must be extremely creative
→  The app should have user retention
→  Fully decentralized app
→  Rewarding platform
→  Socializing Features
→  Games & Quizzes

Challenges

→  Neuromorphic dark theme design
→  Based on completely new concepts
→  Big & creative rewarding system
→  Very challenging timeline
→  Multiple UX rounds with stakeholders

Outcomes

In the promised timeline, our team was able to deliver all the files including style guides, logo, UI/UX design, prototypes, and microsite design & development.

The entire UX strategy (which took multiple workshops) turned out well.

We worked in LFD and MFD with several iterations before working on the HFD. The entire project took 6 weeks to complete from the discovery session to the design handoff.

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Styleguides

Based on our discovery session with the NestFi team, we managed to come up with three different style guides and there were several iterations down the road.

We had so many talks on light vs dark themes but eventually, it was the dark theme with a neuromorphic design that won our trust.

Following are some other attributes for the selected style guide:

1. Dark purple theme with a love red accent
2. Neat & creative font (BR Candor)
3. Animation vectors, charts, and graphs
4. Squircle design for friendliness
5. Lottie icons to bring out the life

UX Design

Based on the approved sitemap, we were supposed to build the UX for 8 pages for both desktop and mobile.

The mobile app UX was done separately (not discussed here).

All the pages were designed with the context of getting beta users. The sections were focused on products and their features.

The entire activity was divided into two phases i.e. LFD & MFD. After a couple of feedback rounds, all the screen UX was finalized by the NestFi team.

Another small addition to the UX was a marketing pop-up to collect leads, but without disturbing user focus yet convincing enough to get the mail ids.

Finally, we went ahead with the HFD.

UI Design

Lastly, in the design phase, we were supposed to build high-fidelity designs with interactive prototypes for both desktop & mobile devices.

As per the client's request, we went ahead with the mobile-first approach. The UX or mid-fidelity screens were combined with the approved style guide with a proper design system in place.

Our designers love the dark design and are experts in Neumorphism.

Hence, without any hassle, we were able to come up with a great design.

The outcome was loved by the client. Finally, we used WordPress to develop the microsite.

If you are in the blockchain industry (or planning to get into it), our team of strategists, designers, and developers can help you build your ideal product.

Get a project estimate or book a call with us to get onboarded (or to learn more about us).

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