eCommerce platform for microblading products in USA

Headed by a lady entrepreneur, Store Brow Boss is a leading eCommerce store in the USA to buy micro-blading products.

They also have multiple offline stores where someone can purchase micro blades, latex, brow boss kits, nano blades, etc.

Project Scope

The goal of the project was to design and develop an eCommerce store from scratch and update the style guide along the process.

Apart from the store, we were also responsible for email template design and integration of shipping service providers.

Goals

→ Designing a modern & classy user interface
→ Integration of tools like GTM, Active Campaign, etc
→ Email template design and setup for the store
→ Updating the style guide but using the same colors
→ Keeping the design simple and easy to use

Challenges

→ Working with the shades of pink
→ The client was very picky and selective
→ Integration of marketing tools
→ Product mockup design and placement
→ Responsiveness on mobile and iPhone devices

Outcomes

The outcome was astonishing. It was super clean and was giving a trending look. The product mockups and placements were perfect.

Although, working with the shades of pink was not easy but the outcome we achieved was loved by the client and her teammates.

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Styleguides

Based on our discovery session with Leslie Ritchie (Founder) and the team, we managed to come up with three different style guides (all were based on a pink theme).

For this project, we went through several iterations.

Finally, we came up with a design that was not only good but also matched the expectations of the client. Here are a few of its attributes:

1. Shades of pink
2. Dark Pink CTA for a vibrant look
3. Stylish mockups
4. Big bold professional fonts
5. Easy & clean design
6. Cursive fonts as a highlighter

EMAIL TEMPLATES

Our job was also to design and develop 11 email templates starting from newsletter subscription mail to WooCommerce order completion mail.

We used Active Campaign to design and trigger all the mails.

UI Design

Once the UX design was locked by the client, we went ahead with the UI Design. We were supposed to design high-fidelity wireframes for the Store BrowBoss site consisting of 34 pages.

As always, we went ahead with the mobile-first approach. The goal was to make sure starting from the menu to the products, the user must enjoy using it.

Our designers also added some very good-looking banners that caught the eyes of the users and made the user explore the site more.

The overall design came out well and it was loved by the client too.

The best part was that the project delivery was super quick.

The entire eCommerce project with email templates and integrations was delivered in 8 weeks (also includes development & deployment).

If you are looking for an eCommerce platform for your business, our team of strategists, designers, and developers can help you build your ideal product.

Get a project estimate or book a call with us to get onboarded (or to learn more about us).