Decentralized platform for worldwide blockchains

Fution is a meta-exchange that natively handles all digital assets and digitizes real-world assets on their respective native chains in a seamless manner.

Yes, a bit complicated to understand. In short, Fution is a functional and liquid options market on DeFi without the need for any liquidity pools.

Project Scope

Mr. Karthik & team just had an idea for a pitch deck.

The goal was to build an extremely creative landing page with some custom-designed web UI & product-related information that can be presented to the investors.

Other requirements were subtle animations and ‘Join Beta’ CTA to invite early adopters.

Goals

→ Extremely creative design (no stones unturned)
→ Core level deep information for investors
→ CTAs to invite early adopters & investors
→ Backend to manage team, product, and features

Challenges

→ Product was too complex to understand
→ Selected design was difficult to achieve on mobile
→ No competitors or reference sites available

Outcomes

The results were mind-bending. Instead of one, we presented two designs. Although both were good, they fell in love with the darker version.

The entire design was 3D with a combination of purple with yellow accents & white text. All the images were used with animation to bring the page to life.

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UX Design

As the timeline was very short, we skipped the styleguide phase & started the activity with the UX design based on the pitch deck.

The goal was to explain everything related to the platform in a short, simple, and creative way.

Starting from the brand value proposition, we went on to explain the core features as well as the way the platform works.

We also added some insights on tokenomics to increase participation. Finally, a sticky social media bar to build an early audience.

As the product was complex, the entire copy was provided by the client.

UI Design

Lastly, in the design phase, we were supposed to build high-fidelity designs with interactive prototypes for both desktop & mobile devices.

Our designers followed a mobile-first approach as 95% of visitors e from mobile. We build two UI’s, one with a light theme & the other with a dark theme.

Obviously, in the crypto world, the dark version works. So, the client went ahead with the darker version.

Needless to mention, 3D look was also one of the reasons behind their choice.

The project was dusted within 10 days from UX to UI & from development to deployment by the Wilson Wings team.

Tools and Technology

If you are in the Blockchain industry (or planning to get into it), our team of strategists, designers, and developers can help you build your ideal product.

Get a project estimate or book a call with us to get onboarded (or to learn more about us).

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