Process

THE PROCESS

It's not people who deliver results, it's 'The Process'. A process that helps you to get an upper-hand on your competitors.

7 Stages to a successful product

Discovery
Session

Research & Analysis

Defining & Moodboards

UX Strategy Session

Wireframes & Prototypes

Usability
Testing

Development & testing

Stage 1

DISCOVERY SESSION

The project kicks off with an in-depth discovery session. 

Stage 1A
Understanding Business Goals
We try to understand the needs & goals of your business. The products or services your offer & how are they different form others. We also discuss about the value proposition & the competitors of your business.
Stage 1A
Stage 1B
Knowing Your Customers
Knowing your customers is crucial as we must know who are we designing for. We discuss about the different types of audience you serve their socio-demographics, psychographics, geography & behavioural pattern.
Stage 1B
Stage 1C
Drafting the User Profile
It's time to have a glimpse at your different set of audience. We try to get as much as possible insights of your audience from their age, gender, income, lifestyles, hobbies, relationship status, job to other background insights.
Stage 1C
Stage 1D
Defining The Brand
Lastly, we help you define your brand from your own perspective. We try to get insights on your likes & dislikes, different attributes like voice, customers, feel, impact, culture. We also try understand why you started?
Stage 1D

Stage 2

RESEARCH & ANALYSIS

Once we have all your insights, it’s time for some user research & competitor analysis.

Stage 2A
User Research
The user research begins interviewing at least three different persons from your set of defined audience. This is followed by couple of surveys targeted towards your set of audience or your competitor's audience. This helps us to understand your target audience deeply.
Stage 2A
Stage 2B
Competitive Audit
It's time to analyze some your competitor's. We do an in depth analysis of your competitor's product form their message to their UI colors. We test their product with our audience & try understand the pain points and find the areas of improvements.
Stage 2B

Stage 3

Defining & Mood Boarding

It’s time to give shape & meaning to your ideas in other words converting words into images.

Stage 3A
Defining the Brand
Once we have everything in place, we define the positioning statement of your brand explaining Who, What, Why & How. We also define your brand attributes, USPs, Mission-Vision statement & the brand message with the tagline.
Stage 3A
Stage 3B
Designing Stylescapes
We design 3 Stylescapes (transforming words to visuals) namely Mild, Medium & Spicy. The goal here is to explore all the design options available for your brand, product, & audience. We represent all three & you got to choose one.
Stage 3B
Stage 3C
Building User Profiles
We create different sets of buyer persona's based on our research & analysis stage. We look into their motivations, challenges & pain points. We keep this profiles as a reference throughout the UI/UX design process (as we are building the product for them).
Stage 3C

Stage 4

UX Strategy Session

We are into the design thinking process from here.

Stage 4A
Defining Problems & Challenges
The very first stage of the UX Strategy Session. Here we define the problem statement & the challenges we need to resolve that we gathered during our research & analysis process.
Stage 4A
Stage 4B
Solutions With Mind Mapping
It's time to do some mind mapping. We use design sprints with our team to find multiple solutions for a particular problem. It is fast & most productive way to mind map the ideas.
Stage 4B
Stage 4C
Creating Customer Journey
Once we have the right solutions, we create customer journeys. We describe how a customer might feel throughout the journey & how their actions can be controlled with the help of strategy led design.
Stage 4C
Stage 4D
Designing Userflow & IA
Lastly, we design the user flow & the information architecture of the product. We prefer Flowmap for designing customer journeys, user flows, & the information architecture.
Stage 4D

Stage 5

Wireframing & Protyping

It’s time to design the wireframes and build an interactive prototype.

Stage 5A
Creating Design Systems
Design Systems help you to keep your product consistent throughout the digital world. They also reduce the development time. The=is includes grid system, navbars, buttons, cards, tables, forms, headings, etc.
Stage 5A
Stage 5B
Designing Wireframes
Wireframes are the skeleton of your product. We begin by designing low fidelity wireframes & then move on to high fidelity ones. We also build content (both textual & graphical) during the wireframing process (togerther with your team).
Stage 5B
Stage 5C
Building Interactive Prototypes
It's time to covert the wireframes to interactive prototypes. Prototyping is important as it helps you to test your product with real users. We use Figma & Protopie for wireframing & prototyping your product.
Stage 5C

Stage 6

Usability Testing

No design is complete until tested. We perform interface testing & usability testing.

Stage 6A
Internal Testing
We begin the testing process by testing it with your internal team. The testing is done with 5 members, who are monitored individually using the product. We assign them several tasks & note down the downfalls. There is also a Q/A round after the test.
Stage 6A
Stage 6B
External Testing
Once we know the pain points, it's time for surveys. We prepare alternative solutions for the pain points & test it with a wider audience. We implement the changes based on the audience feedback.
Stage 6B

Stage 7

Development & Testing

The is stage is where we code your product & it accessible for every one from anywhere in the world.

Stage 7A
Choosing The Tech
It's time for development. The first thing that we do is to choose the right tech for your product. It can be a CMS or MERN stack development based on your product requirements.
Stage 7A
Stage 7B
Using Agile Methodology
We divide the development process into several modules. This way we no only reduce the time for development but also avoid complete product failure. Hence, making your investment secure.
Stage 7B
Stage 7C
Robust Testing
Whether it be functional testing, compatibility testing, performance or security testing, our robust testing includes everything. We make sure the delivered product is bug free, works neatly on any platform & is secured.
Stage 7C

Deliverables

We try to deliver almost everything that you need to begin your marketing process & scale your product growth.

Clear all your doubts

If you have any doubts regarding the process or you are interested in our services, please feel free to submit the discussion form.

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Excellent service

Wilson Wings knows what they are doing and provide a smooth plan with their customer requirements.

They are very helpful people and gave me their best possible branding solutions I was seeking.

I would recommend it to anyone who wants hassle-free and quality work.

Go, guys!

Narsi Grewal
Narsi Grewal
Co Founder, Grewal
New Delhi, India
Finally a team that provides value.

I tried with several agencies before hiring Wilson Wings. All the agencies failed me & I felt the same this time. However, Sayeed convinced me to give it one more try.

I must say, I was amazed by the design I saw for my new website. It was so neat, so clean that I had no words. Today, my new website is live & I am getting appreciations from everywhere.

Thank You Sayeed & Team.

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Farhan Hyder
Manager, Fastway Express
Bengaluru, India
Delivered value and demonstrated great talent for UI/UX design.

Sayeed and his team helped us in designing our website for Desi Pajamas, right from scratch. They have been exceptional right from understanding the brand’s identity and building a prototype to final execution of the project as per requirements.

We would definitely recommend WW to anyone looking for website development or UI/UX design services. We also look forward to working with you again in the future.

Rashad
Rashad Ikkery
Co founder, Desi Pajamas
Bengaluru, India
Really Appreciate their Work.

We were struggling to generate sales on our website. We were running continuous ads but it was just like throwing the money away. We came to know about WilsonWings from Instagram.

We had a conversation with Sayeed regarding the problems we were facing and I must say he & his team did a great job.

Not just with website redesign but also he counseling on how we can dominate on Instagram & build a great audience.

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Jenny Adamou
Founder, SnooperBear LLC
California, USA

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