Are you working on acquiring new customers?
Good, it is important but how about retaining existing customers who already have knowledge about your business? Businesses can have significant advantages in customer retention strategies.
Bringing the customers will cost you around 5 to 25 % less than capturing new customers. This also helps in building the brand identity. So, we feel keeping our exacting customers engaged and happy is more important than concentrating on bringing in new customers.
We all know the importance of online presence for any business. Websites are the faces of physical business which help to connect customers to you.
You might have got the connection between customer retention and user experience (UX) by now.
No? let us help you how they are connected and how UX strategies increase customer loyalty.
Before mentioning the customer retention strategies, we first want you to understand the importance of customer retention.
What is customer retention?
This is a marketing strategy where we plan and execute strategies to keep the customers involved and interested in the business.
Now the question arises how to calculate customer retention?
Customer retention rate = Total number of customers/Customers acquired at the start of the period
Are you doing it right by investing in Customer retention strategies?
We believe in numbers for strong prof. We are presenting the numbers to prove that you are doing it right by adopting this marketing strategy.
- A business sells its product to 50-60 % of repeat customers
- As mentioned above customer retention strategies cost five times less than bringing in a new customer
- Recommendations from loyal customers can bring you about 70% of sales.
- Current customers are likely to spend more on your new products as they already know your brand
We hope you are now clear on why should we go for customer retention strategies.
How can we do this?
Now we know if we don’t go for customer retention what are we going to miss?
Now let’s learn how to do it.
One of the best ways of retaining existing customers is good UX. A good UX gives a great experience to your customers. Yours are expected to come back to your website and hence the conversion rate can be seen to increase.
Let us see the UI/UX strategies that help in customer retention strategies.
UX strategies to increase customer loyalty and retention
User experience (UX), which includes websites and apps, is crucial for a company’s online success. The main factor contributing to the failure of internet businesses is poor usability.
Conversion rates could increase by as much as 400% with thoughtful, strategic UX. Better customer experiences are the result of effective UX, and better customer retention follows.
You must consider these factors when designing a product:
- Am I resolving the issue in the most effective manner?
- What do the clients want?
There are easy changes you can make to your UX to increase customer retention. This post will go through easy techniques to improve the usability of your websites and applications for users.
1. Improve website navigation:
One of the most crucial factors affecting your site’s usability is making your navigation simple. Customers may quickly make their way from one portion of your site to another by designing a dynamic website with distinct pathways.
They can access the necessary content a lot quicker and easier thanks to it.
You can enhance user experience on your website. Making it simpler for your consumers to access the information they require, encourages people to stay on your site longer and finish the browsing session with a conversion.
2. Keeping your main menu simple:
When creating the main menu for your website, avoid trying to outsmart yourself. The greatest method to provide better UX is to keep things straightforward. Include no more than five or six choices.
When giving the menu items names, keep it simple. If your website includes an integrated e-commerce part, for instance, name it a Shop.
3. Reveal related content:
Among other media and content websites, blogs, online magazines, portfolios, and other websites are primarily affected by this customer retention strategy. It would be smart to display a list of related material when a user visits any of your blog pages to encourage them to stay on your website longer.
Such features inspire readers to click an icon and discover more while they are still browsing your website. They are typically provided as clickable thumbnails.
4. Create high-quality content:
Content is still king. You may entice visitors to return to your website for more reading by publishing high-quality content there. You can share a variety of material types and formats with your readers. It doesn’t have to be a blog entry. You can share infographics, photo galleries, and interactive portfolios if you want to be more creative.
Keep your content consistent with the themes of your site, however, you decide to proceed. If it’s a telecom business, for instance, it would be pertinent to provide advice on lowering connectivity costs or traveling safely while using a smartphone.
By producing top-notch content, you establish both your firm and yourself as authorities in your industry. It makes it more likely that clients will stick with your company and stay away from rivals’ websites.
5. Adding value with relevant links:
Let’s talk about the importance of including worthwhile links in the body of your article since we’ve already discussed the production of content. You may always include backlinks that point users to trustworthy websites, regardless of the topic you highlight on your website.
By doing this, you may give your visitors more details about the subject being discussed and raise the domain authority of your website.
Additionally, using internally is important to remember. It’s important to make sure that any links you include in your content—internal or external—are pertinent to what you’re saying and are inserted naturally into the text. Check your site for broken links to give a better user experience.
6. Keep it mobile-friendly:
The last but certainly not least crucial customer retention strategy is to make your website mobile-friendly. You can draw in new visitors and keep your current clients by keeping your website mobile-friendly. Monitoring the loading times of your website is also essential.
Web page load times of two to three seconds are what mobile customers demand. Longer loading times result in increased bounce rates and lower rankings for websites. To test how quickly your website loads on various devices, use Google’s Test My Site service.
7. A good UX will get you purchases:
Examine your current checkout procedure carefully to determine where customers are leaving unfinished transactions.
Once you’ve identified these problems, rethink them and test them, once more to determine which changes will result in a greater number of transactions being successfully completed.
You can already be missing out on really simple money if your checkout procedure has a fluid user experience.
8. Consistent messaging is important:
Have you ever considered your brand’s messaging? Users who are targeted by various messages on the web will become confused, and not loyal. Instead of using several channels to send out more messages, stay consistent with that one message.
The objectives of your business can be used to create a concise message that you can distribute through any online experience, including social media, paid advertising, and content development.
No matter how they connect with your business, if you provide your users with a clear message to stand behind, they’ll feel completely at home, which greatly increases brand loyalty.
9. User feedback:
Understanding the people who use your services is paramount. Why do they use it, and what purpose does it serve? Where are the interaction touchpoints? Are there any unnecessary frictions?
It is challenging to determine what works for your users without feedback. In other words, gathering feedback reduces the need for guesswork while developing or improving a product. It also serves as the basis when promoting your product again.
How Wilson Wings can help you create a solid UX design?
The secret to great user experience is to monitor and evaluate human characteristics in order to build a product that will capture their interest and meet their demands.
To produce the greatest UI/UX designs for your products, our design team combines cutting-edge technologies and trends. Please feel free to get in touch with us; we’ll help you through every step of the UX design process.
Bottom line
According to recent studies, retaining existing customers requires five times as much time and work as acquiring new ones for firms. Due to global digitalization and migration to the online world, businesses may keep customers by improving the UX/UI of their websites.
When a company chooses which areas of its website need to be strengthened, it can increase user happiness and client retention overall.
