Mobile app design trends

Why Are Mobile App Design Trends Important For Businesses? The Best Mobile App Trends In 2024 

Sayeed Afzal
Sayeed Afzal

CEO

Table Of Content

The world is constantly evolving; along with it, new technology and design methods are consistently emerging. The number of websites has already surpassed 1.88 billion, so keeping up with design trends has become a challenging ordeal. With that being said, we have all witnessed how mobile UI design trends change all the time. Following new mobile app trends is essential for companies who wish to stay up to date with the times. But is it possible to follow all trends at the same time? Or are there design principles we should follow to avoid overcrowding interfaces with varied elements?

In this article, we’ve compiled a list of the best mobile design trends in 2024 for your reference. Each company and niche have unique characteristics that place constraints on the design trends that can be used. Yet, with so many various trends to choose from, you can find ones that are ideal for your website or app.

A Brief Overview of the Mobile Market Potential

Mobile app trends

The rapid expansion of the mobile market potential has necessitated the need for enterprises to focus more on mobile apps. In 2022, mobile internet usage was 49.86% compared to 46.44% for desktops.

It was even estimated that revenue from mobile applications would reach $808.7 billion by 2022. This was almost a 50% increase over 2019’s stats. This implies that the mobile market’s potential is rapidly expanding, and the current trend is unlikely to change.

According to the statistical data, investing in mobile app development is no longer an option. It is essential for any growing business.

The most accurate statement is that app design trends change over time. We are all aware that nothing is permanent, whether it is technology, new trends in various sectors, or people’s mindsets.

How can you continue using the same mobile UI design for years? Perhaps recreate a design that has been around for decades?

Let’s start from scratch!

So, how important is mobile app design to the success of a mobile application?

Assume you’ve decided to create a mobile app with captivating features and functionalities. But you are not receiving users. You may also notice that users stop using your mobile app immediately after downloading it. What could be the reason behind this?

One of the most prevalent causes is not updating your app design to reflect current mobile app trends and user preferences.

Adapting to the needs of the current business scenario is critical in industries such as fashion and architecture. Similarly, the number of mobile apps is increasing every day. This demonstrates that app design trends are not a choice but an essential part of the app creation process.

Indeed, we have recently witnessed dramatic shifts in mobile app design, including bold designs, dark models, minimalistic colour palettes, a mix of white space and strong contrast, and colourful designs.

Everything is covered here. What influences UI/UX mobile app trends? 

You may easily win your target audience by incorporating the most recent UX design trends. Three primary factors assist one in shaping UI/UX trends at any time and from any location.

Expectations and demands

The demand for users is only increasing with each passing day. High-quality designs are now one of the most often requested features by users. In app design trends, seamless user navigation with maximum comfort speed is the new standard.

We can now consider DEMANDS one of the critical phases shaping UI/UX trends. Every day, new trends in app design emerge, and you may expect something fresh in your design to operate in accordance with your desire and needs.

Development and progress

The word itself defines a great deal. PROGRESS stands for keeping up with trends as the user’s thoughts, habits, and preferences change.

Keep in mind that technology does not remain stagnant. Every day, new trends, technology, and other developments emerge. Continue to update your designs over time.

Challenges and competition

Always remember that gaining users for your application is the most difficult challenge, and this is when competitiveness comes into play.

Furthermore, competition drives product development, which leads to new mobile app design trends. The truth is that trends always arise from organizational-level organizations and are then picked up by others.

For example, anytime Apple releases a new or revised product, the user interface and user experience audit expands in practically every niche. That starts a new trend.

In this list of Mobile App Design Trends 2024, we have incorporated the most effective trends in app design from prior years, best practices, and user-analyzed data. So here they are: 

Augmented Reality Design Trends For User Interface

There were 0.44 billion augmented reality mobile users worldwide in 2019. This figure is predicted to reach 1.73 billion by 2024! If you want to stay ahead of the competition, add augmented reality to your list of must-have mobile app trends.

Of course, a small team of designers cannot accomplish incorporating AR into UI. Deep experience and a professional attitude are required here. Hiring a team of professionals who will build and implement an augmented reality design plan is preferable.

Glassmorphism

Glassmorphism

Glassmorphism is one of the top mobile app design trends. Web designers have worked hard to develop these fascinating app design trends to give their work a sense of materiality.

As a result, Glassmorphism is an App design with a semi-transparent background, a fantastic shadow, and a border with a somewhat hazy appearance. Glassmorphism can be found on Dribble, and it is used by large corporations such as Apple and Microsoft.

Asymmetrical components

Asymmetrical components

This mobile app design pattern has been followed for a very long time because of the ever-changing grid system. As a result, asymmetrical elements are unequal arrangements of visual features, such as irregular size, changes in line weight, contrasting shapes, and contrasting colours.

It’s all about removing patterns and tendencies to create an uneven but dynamic layout.

Animation and motion videos

Animation and motion videos

96% of consumers have watched an explainer film to understand more about a product or service, according to Wyzowl. We spend hours watching YouTube and Vimeo and expect all brands to be represented on these channels. Animation and motion videos are the latest trends in app design.

Make a change if you are still ignoring video and animation in your marketing approach, and you’ll definitely notice a difference. Your landing page will generate more leads, your content will begin to convert users, and brand loyalty will be higher than ever. 

Neumorphism

Neumorphism

Neumorphism is a hybrid design formed by combining flat design and skeuomorphism. This mobile application design employs a limited color palette, as well as shadows and lighting effects, to create the illusion of three-dimensionality. It focuses on mobile app icons and other UI elements and has a smooth, blurred appearance.

UGC- User-Generated Content

UGC- User-Generated Content

UGC (user-generated content) is a helpful asset for any business because it helps to promote business products and services. This app design concept prioritizes user demands and preferences over those of a brand or corporation. Thus, this UI design for mobile app trends is significantly more effective than traditional marketing content. If you incorporate user-generated content (UGC) into your app concept, you can gain the trust of your target audiences.

Visual Dynamic Experience

Visual Dynamic Experience

Improve the user experience by adding some dynamics to the UI of your website or app. The simplest way to do this is to use animation or films. Micro-movements can have a major impact on your application. Animation can be used to showcase app features, raise conversion rates, and even boost sales.

Latest Advanced Animation

Advanced animation is one of the most important mobile app trends you should incorporate into your designs. Basic gestures will no longer entice your users. Try adding new, more intricate transitions to see the change.

Buttonless Design and Liquid Swipe

Buttonless Design and Liquid Swipe

We’ve already covered typical iOS and Android gestures. But did you know that this information can be used to create a buttonless design with a liquid swipe? Users do not need to see a visual button to know where to click or swipe to achieve the intended outcome. 

Content-Focused Experiences and Neutral Interfaces

Content-Focused Experiences and Neutral Interfaces

Many of the mobile app design trends emerged from previous years’ most popular tendencies. Content-oriented experience and neutral interfaces are one of them that has carried over to this year. It encompasses a variety of trends in app designs.

Translucent Designs

Make an image like this-

Translucent design components can demonstrate depth in design. This is also an additional approach to draw attention to specific features and make the design clearer and more appealing.

Futuristic Hues

design trends

The term “neutral interface” no longer refers to the use of neutral hues. Mobile app design trends emphasize the importance of employing futuristic hues or colors to draw attention to the most significant areas of the design. Furthermore, they aid in distinguishing themselves from other neutral designs that frequently seem the same.

Attractive Illustrations 

Mobile app design trend

Illustrations are an excellent supporting tool for business identification and brand manifestation. Even if you use a metaphor, an illustration helps to make the information you want to convey as apparent as possible.

You can use several types of illustrations in your business. However, keep in mind not to blend styles to deceive your clients.

Fonts with Serifs

Design trends in mobile app

Serif fonts are clean and elegant, and they help to visually represent text in the best way possible. Serif fonts work on a psychological level: the letters stand out clearly, making it easier for the brain to recall the words. Linotype Didot, Blacker, Recoleta, Hermann, and ITC Lubalin Graph are the five most popular serif fonts. 

Organic, Rounded Shapes

mobile app design trends

The design enters the mobile app design trends the minute you decide to apply a shape to the interface. When combined with other ways, you get a fashionable feature that sharpens the experience while also assisting in creating a clear and unambiguous design.

Spectacular Digital Illustrations

An infinite amount of designs are available today for websites, apps, landing pages, photos, movies, and so on. Creating something that has never existed before is nearly impossible. Still, you must distinguish yourself from the crowd by introducing some novel design concepts. Extravagant digital illustration can assist you with this. Don’t be afraid to play with the images. You can always go back to previous forms if you’re unhappy with the results.

Convenient Voice Interfaces 

Mobile app trends in 2024 include more than just graphics. They currently support speech interactions like Siri, Google Assistant, and Alexa. But, when it comes to voice user interfaces- VUIs, it’s critical to stay to the notion and message of not overloading people with information.

Conversational design and chatbots

mobile app trends

The revenue from chatbots is expected to be $83.4 million in 2022, rising to $454.8 million by 2027. This is unquestionably one of the in-demand mobile app trends of 2024, which won’t faze out any time soon.

Chatbots aid in the optimization of corporate operations involving client communication. Also, they are useful when processing several requests at once and dealing with frequent concerns.

Password-Free Future

mobile app trends in 2023

It would be a mistake to disregard the rise and development of technologies. People are bored of passwords because they are inconvenient and unsafe. Passwords can now be forgotten thanks to new technologies; thus, it’s time to incorporate them into your projects.

Facial Recognition/Face ID

trends in app design

Facial recognition technology has altered our interactions with devices and apps. There will be no more passwords or mistapping. You only need to gaze at your device’s screen to unlock it.

Face ID was originally launched in 2017 and is currently found in all Apple devices. According to Apple, the TrueDepth camera gathers accurate facial data by projecting and analyzing over 30,000 invisible dots to generate a depth map of your face. It also takes an infrared image of your face. This makes it a more advanced technology than Touch ID.

That’s a fantastic chance for UI designers to improve mobile app design and make customers feel safer. Face ID is a mobile app trend you should start working on now because this technology will undoubtedly be much more commonly used, particularly in e-Commerce app design.

In-app gestures to improve user experience

We all use gestures when using an app. We make several gestures on the screen by swiping, tapping, and rotating it. The gestures vary, but we always assume that finding the proper gesture will be quick.

We’re already used to double-tapping any Instagram photo we ‘like,’ and it’s become one of our everyday motions. Some of these motions and gestures have become so common that we don’t even notice them anymore and perform them instinctively.

But did you know that iOS and Android have a standard list of gestures that must be used in the app? Here are some of the most fundamental and well-known iOS in-app gestures.

  • Flicking- is a rapid way to scroll or pan.
  • Swiping- returns to the previous screen.
  • Dragging- moves things across the screen.
  • Tapping- activates any control and chooses an item.
  • Touching and holding- highlights text and show the menu.

Android OS also includes certain standard gestures. Swiping has a few options depending on where you swipe:

  • A diagonal swipe- Launches Google Assistant
  • A swipe down from the top Opens quick settings.
  • A swipe across the bottom – Switches between screens.
  • A swipe from the bottom of the home screen- Opens the application drawer.
  • An upward from the bottom- Returns you to the home screen or the overview screen.

The Dark Mode

Design trends

The dark mode is perhaps one of the most popular interface themes available in many apps and devices today. In contrast to the standard mode, which has dark text on a white background, the dark mode has white text on a dark background.

Switching between these two modes is becoming more common in devices and apps.

Minimalism

mobile app designtrends

Minimalism is one of the greatest mobile app designs because it emphasizes using clean lines and fine shapes. Minimalism is essential if you want to design a beautiful application with an easy-to-use interface.

It is commonly used in publications, business apps, and fashion applications to portray sophistication and professionalism at the helm.

UI & UX Design for those with Disabilities

When developing any Interface, keep in mind those users with disabilities. Therefore it is suggested to use

  • ALT text for photos for those with vision impairments
  • Creating image maps and encoding information with relative size texts with the sound turned off should not affect the page. The pieces of a UX website or app should not require precise tapping.
  • Inclusive design (design for individuals with impairments) is a trend that every organization should follow. You can avoid futuristic hues and VUI, but your design must be accessible to persons with disabilities of all types.

What are the Best Mobile App Designs for You?

No one design will work for every business or brand. The best are those that employ trends to highlight strengths and establish the right relationships with TA.

Also, the design that attempts to follow all trends appears cluttered with elements. As a result, it is preferable to select some of the trends that are relevant to your organization and effortlessly integrate them into your UI. You can employ mobile app design services to execute these improvements gradually but keep in mind that trends change constantly. Some will be obsolete by next year, while new ones will be introduced.

Do You Need a One-of-a-Kind App Design for Your Business? Don’t hesitate to get in touch with Wilson Wings.

Following all of the trends while resisting what is best for your organization can be difficult. It necessitates funding and field skills. The majority of businesses cannot afford to conduct such research on their own. At this point, Wilson Wings arrives on the scene.

We keep up to date with all current trends in app designs and understand what is best for your industry. We can assist you with both research and implementation through our mobile app design services/Top UI UX Design Service if you don’t know how to incorporate the latest mobile app trends, contact us, and we’ll go over the options.

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