Looking for ways to boost your conversation rate?
Build a landing page that converts. Before that let us give a brief on what is landing page. A static page that is a front line/entry point for a website or section of a website is called a landing page. Every page on the website has its own purpose, giving information through articles, or directing to other pages acting as a gateway, etc.
One simple objective of the page is to induce visitors to take action. That action might be reading content, asking for a demo to subscribe to newsletters, and so on. Around 2.35% of conversion rates are noted across the industries.
In this article, we will discuss and outline some of the benefits of a landing page and tips for building a landing page that converts.
Benefits of the landing page
Conversion rate is obviously a good point we can consider but other than that we have other benefits of creating a landing page:
- Improve SEO ranking
- Build a Good first impression
- Build credibility
- Promoting the product
- Making the process easy
- Support your Business Goals
Difference between a landing page and a webpage
The main differences between a landing page and a webpage are listed below:
- Homepages have navigations to other pages and Landing pages have no navigation.
- Homepages are the front page of any business and Landing pages are front different from a business website.
- Traffic to home pages is driven from many sources and Ads are the main source of the traffic to a landing page.
- Home pages always promote a website and Landing pages always have a single goal.
But how do you create a landing page that produces high landing page conversion?
Tips to build a landing page that converts
You must decide what you want your landing page to achieve before you even start creating it. Do you want to expand your email list? a new product be promoted? Promote a subscription service discount?
Consider your message once you’ve determined your goal. How can your offering, whether it be a product, an email list, or a subscription to content, solve someone else’s problem?
You can then begin your keyword research. What do customers enter when looking for answers to the issues your sale, product, or newsletter may help them with?
You may begin creating your landing page once you have determined your objective, messaging, and keywords. Begin considering the components you want to use, such as a CTA, a sales presentation video, or perhaps a form.
1. Hero fold: Make it attractive
Why should anyone choose you over others? What different service or product are you presenting to the visitors?
These two questions will be answered by building a landing page that converts. Tell the user while connecting them with the ad or post. Make the right alignment from text to images so that visitors get a pleasant user experience.
Don’t make the users scroll down to the bottom to understand why should they consider your product or service.
2. Add your contact information
If you are running a business, having contact information on the landing page is essential. Clarify them on all fronts. Before making any decisions it’s obvious that the visitor will have queries to get cleared. Don’t force your visitors to fill out many forms.
3. Headlines: Make the first impression the best
According to studies, 80% of visitors go through headings only 20% reads them in depth. Headings are important for initial engagement so while building landing pages that convert keep it simple and attractive.
Since it is the first line that visitors will read, make it catchy so that they scroll down through your landing page. Study how can you build an impressive headline and subheading. And make a good one.
4. Use pictures
Simply writing long content makes it boring even though that is informational. Add some breaks in between and add some pictures. Since we have already mentioned in our previous blogs that a picture can give clear information than a long piece of content.
Not only this but also the images make the content engaging and also reduce the bounce rate. You can contact the best product design and development agency
Tip: Don’t forget to optimize images for mobile.
5. Give solution quickly
A landing page that converts understand the value of visitors’ time and take them to solutions quickly. Show them the features of your products and highlight them to make them understand what you are offering them.
Identify the user problem, understand and give a solution.
6. Make well-defined call-to-action CTAs
“Sign up now”, “Subscribe now” or “join our Newsletter” are the statements which help the user to respond quickly. CTAs always gives clear instruction like “sign up” there is no confusion here. Keep the best practices for CTA placement before implementing.
Don’t make visitors go down, instead keep the CTAs in front of them. Good for them and good for you too.
7. Balanced structure: Important for conversions
As the heading says balanced structure is crucial for conversions. Hiring a front-end- development designer for your landing page would be a wise decision. Make a page that is clear with no distractions.
Consider the following points for your landing page for a balanced structure.
- Choose decent fonts that are easy to understand
- Keep the navigation simple
- Keep relevant elements only
Wait we forgot one important element – The Action Button
8. Social profs are crucial
While purchasing some things do your customer review that product? I do it always. This gives insights into the product and tells us if the product is worth the money.
This is one example of social proof that you can include on the landing page.
Some more essential elements to include on your landing page are:
- Testimonials
- Mention the number of purchases
- Google reviews
- Use credible rating platforms for reviews
Don’t create fake reviews, this may help you initially but once caught you will suffer for life.
Stats you cannot skip:
- 73% of people like short and easy-to-read copies
- Good conversion rates rate observed with pages with less than 200 words
- Don’t feel bad but yes users read only 20 to 30% of content
9. Actionable copy
“A short and actionable copy is equal to a higher conversion rate,” John Ross, CEO of Test Prep insight says. More than 50 words above the fold on a landing page tend to have a 42% more bounce rate.
The moral here is to keep the copy short and actionable. During this process don’t forget to maintain the clarity of its copy.
10. Be clear with messages
A clear message resonates with your audience and will affect conversions in a positive way.
The message that you are trying to convey should give a summary to the visitors and also clear them in what way it is going to help them.
High-converting landing page examples
Amazon assistant
Amazon assistance is a perfect example of a high converting landing pages. It includes all the elements mentioned above that a landing page should have. One of them is Focus on features.
For instance, the “Install” button is so perfectly placed in the center, giving maximum visibility.
Boomerang’s
All their pages have the same format, they test and tweak the pages on regular bases so that their landing page converts well.
They answer all the questions that were asked because of this they have a successful landing page that converts.
A clear CTA button is also a good feature to be considered.
Netflix
Netflix is the best example of a simple and minimalistic page. It has implemented a backdrop to show the variety of shows it offers and not forget its CTA button in the middle.
Another feature is a signup button at the top right corner to maximize the conversion by leveraging the brand value.
The homeschool resource room
The Homeschools landing page converts well because of the best practice that they are following:
- Product clarity without needing to scroll down
- A clear picture of what users will get from the brand
ConvertFlow
- Just by seeing we can say ConvertFlow is built to increase conversions
- It provides social prof
- Short and actionable copy
- Visually appealing images
Backlinko
Backlinko’s landing page strategies are simple yet effective. It starts with incentives – Lead magnet. Now you will defiantly be interested to scroll down.
Backlinko doesn’t fail to attract again with brand information and customer testimonials to grab the trust.
To conclude
We hope we are successful in conveying to you the importance of high converting landing pages. Before you start designing a landing page that converts have a look at the tips and suggestions.
Keep the landing page clear with messages, and CTAs. Include testimonials that help your visitors to take a decision easily. Go for a consistency test, this will help you to figure out what to include and what to discard. Also, don’t forget to visit our website Wilsonwings.
