When we consider the brand’s overall marketing strategy, the importance of social media marketing plays a vital role. It helps the business to connect with potential customers and provides an opportunity to build brand awareness and loyalty.
Social media platforms offer a wide range of content formats like engaging visuals, videos, and text for a brand to reach out to its audience. With the help of social media brands can collect valuable insights into their audience’s preferences and behaviors. This helps them to tailor the messaging and product offerings.
Along with-it social media can also help them to target their audience at a lower cost, this helps the brand increase visibility and generate more leads. As we all know, online presence matters a lot in today’s time, social media helps us gain an online presence, increased engagement, and growth.
In this blog post, we will outline and discuss the importance of social media marketing for your brand.
Here are some importance of social media marketing in brand building along with some relevant statistics:
Social media is an essential tool for brand building, offering a range of benefits for businesses.
Firstly, it helps to increase brand awareness, with over 4.2 billion active social media users worldwide in 2021, according to Statista.
Secondly, it improves customer engagement, with 54% of social browsers using social media to research products and 71% of consumers who have had a positive experience with a brand on social media being likely to recommend it to others.
It helps to increase website traffic, it is observed that the companies publishing 16 or more blogs are driving 3.5 times more traffic than usual. 83% of consumers say that they like brands responding to them on social media platforms.
According to to sprout social 63% of consumers who receive good service are more likely to stay with your brand as a loyal customers. It can be a cost-effective marketing tool too.
Increase brand awareness
Social media increases brand awareness as it provides a platform for businesses with which they can reach their target audience. There is a survey by Statista that says, in 2021 there were over 4.2 billion active social media users worldwide, and by 2025 this number is expected to reach 4.7 billion.
Furthermore, a study conducted by Hootsuite found that 60% of people discover new products on Instagram alone, and around 75% of Instagram users visit the website after seeing the post.
Similarly, another study found that businesses that use social media for marketing can increase their brand recognition by 91%.
From the above statistics, we can just imagine how social media can play a significant role in increasing brand awareness by providing businesses with a platform to connect with a vast audience and promote their products and services.
Humanize your brand
Social media is a brilliant platform where you can humanize your brand by making it relatable and accessible to your audience.
How to do that?
Show the people behind the brand like the founder, CEO, and employees. Introduce them and share their stories to create a personal connection with your audience.
Share the review with your customers on social media channels to showcase how your customers felt about your service, this help to build trust and show the human side of your brand.
When your consumers review, your service don’t forget to respond to feedback and comments on social media. This shows that you are listening to your audience and value their opinions. This can help to create a human connection with your customers and build brand loyalty.
Share behind-the-scenes content on your social media channels to give your audience a glimpse into the daily operations of your brand. This can help to create a more personal connection with your audience.
Use storytelling to create a narrative that humanizes your brand. Share stories that illustrate your brand’s mission, values, and purpose to help create an emotional connection with your audience.
Establish your brand as a thought leader
Social media can help establish your brand as a thought leader in your industry by providing a platform to share your expertise and knowledge with your audience.
By consistently sharing informative and valuable content, such as blog posts, articles, and infographics, your brand can build a reputation for being a trusted source of information.
Stay top of mind with the people who matter the most
Social media can help brands stay top of mind with the people who matter the most by providing a platform for consistent and regular communication.
According to a study by Hubspot, 80% of social media users follow at least one brand on social media, and 46% of them say they will unfollow a brand if they are overly promotional.
By consistently posting informative and engaging content, brands can stay top of mind with their audience and keep their brand top of mind.
Increased website traffic
Social media can significantly increase website traffic by providing a platform for businesses to share their content and drive traffic back to their website.
By consistently posting and promoting informative and engaging content on social media, brands can encourage their followers to visit their websites to learn more about their products or services.
Additionally, social media can be used to promote website content, such as blog posts, videos, and infographics, which can drive traffic to specific pages on the website.
According to a study by Hubspot, companies that publish 16 or more blog posts per month get almost 3.5 times more traffic than those that publish zero to four monthly posts.
Overall, social media can be a highly effective tool for driving website traffic, improving brand visibility, and ultimately, driving business growth.
Generate leads
Social media can be a powerful tool for generating leads for your business. Here are some ways in which social media can help generate leads:
Targeted advertising: Social media platforms allow businesses to create highly targeted ads based on demographics, interests, and behaviors. This can help to reach a specific audience that is more likely to be interested in your products or services, ultimately increasing the likelihood of lead generation.
Social media can be used to promote lead magnets, such as eBooks, whitepapers, and webinars. By offering valuable content in exchange for contact information, businesses can capture leads and begin to nurture them through the sales funnel.
By consistently posting engaging content, businesses can attract followers and create a relationship with their audience. This can ultimately lead to increased brand awareness and trust, which can result in lead generation.
Social media platforms such as LinkedIn and Instagram allow businesses to send direct messages to potential leads. By engaging with potential customers in a personalized way, businesses can establish a relationship and move them closer to a sale.
Boost sales
Social media can help businesses boost sales by providing a platform for targeted advertising, driving traffic to e-commerce websites, and providing opportunities for customer engagement and conversion.
Social media platforms allow businesses to create highly targeted ads based on demographics, interests, and behaviors. This can help businesses reach potential customers who are more likely to convert and make a purchase.
Social media can be used to promote products and drive traffic to e-commerce websites. By offering promotions, discounts, and exclusive content, businesses can incentivize customers to make a purchase.
Customer engagement: By responding to comments, answering questions, and providing exceptional customer service, businesses can create a positive relationship with their audience and increase the likelihood of sales.
Social media influencers can help to promote products and boost sales. By partnering with influencers who have a large following and align with your brand, businesses can increase brand awareness and drive sales.
Partner with influencers
In today’s time influencers can be a boon to you, these influencers are the people with a large number of followers and the power of influencing the purchasing decision of their followers. If you choose the right influencer to promote your business, this shoots brand awareness, improves engagement, and drive traffic and sale.
How can partnering with influencers benefit your brand?
Influencers can help you promote your services to people who may have not been aware of your brand.
Partnering with influencers who align with your brand values can help to create an authentic and relatable message that relates with their followers. Influencers share their experience of using the service with their followers and that can encourage them to engage with your brand.
Partnering with influencers can ultimately drive sales, as their endorsement can help to convince their followers to make a purchase.
Promote content
Social media can be a highly effective tool for promoting content, as it provides businesses with the opportunity to reach a wide and engaged audience.
Here are some ways in which social media can be used to promote content:
Shareable content: Creating shareable content such as blog posts, videos, and infographics can help to increase engagement and reach on social media.
Social media ads: Businesses can use social media ads to promote their content to a highly targeted audience, increasing the likelihood of engagement and conversion.
Hashtags: Hashtags can be used to increase the visibility of content, making it easier for users to discover and engage with it.
Collaborations: Collaborating with other businesses or influencers can help to promote your content to their followers, increasing brand awareness and engagement.
Social media provides businesses with a unique opportunity to engage with their customers and audience in a personalized way, building relationships and driving brand loyalty.
Here are some ways in which social media can be used to engage with customers and audiences:
Customer and audience engagement
Social media provides businesses with a unique opportunity to engage with their customers and audience in a personalized way, building relationships and driving brand loyalty.
Here are some ways in which social media can be used to engage with customers and audiences:
Responding to comments and messages: Engaging with customers by responding to comments and messages in a timely and personalized manner can help to build trust and loyalty.
Offering customer service: Social media can be used as a platform to offer customer service, allowing customers to get their questions or concerns addressed quickly and easily.
Providing value: Providing valuable content such as tips, advice, and industry insights can help to build authority and trust with your audience.
User-generated content: Encouraging customers to create and share content related to your brand can help to increase engagement and build a sense of community around your brand.
Reputation management
Reputation management is an essential part of brand building, and social media can be an effective tool for managing and enhancing a brand’s reputation.
You can do it by monitoring brand mentions, social media can be used to monitor brand mentions, allowing businesses to quickly address any negative comments or concerns that may arise.
Responding to reviews, respond to reviews and feedback from customers, can help to build trust and demonstrate that the business cares about its customers.
Crisis management, addresses any crisis situations that may arise, allowing businesses to quickly and effectively communicate with their audience and mitigate any negative impacts on their reputation.
Genuine sentiments around your brand
Genuine sentiments around your brand can also be enhanced through social media. By providing value, being authentic, and engaging with their audience, businesses can build a loyal following that genuinely supports their brand. This can lead to positive sentiment and word-of-mouth marketing, which can be highly effective in driving business growth.
Overall, social media can be a powerful tool for both reputation management and building genuine sentiment around a brand, as long as businesses approach it with a strategic and customer-focused mindset.
The number speaks more than words, let us take you through the number which can ensure that social media marketing can definitely add value to your business.
- 89% of marketers consider social media in their marketing strategy, and around 30% seem to be considered it important in the future.
Videos give a voice to your brand, on youtube, 1 billion hours of watch time per day is recorded. - Youtube, Facebook, Twitter, Instagram, LinkedIn, and Pinterest are being utilized by B2B marketers, with 82% of them saying that Linkedin is the perfect platform to connect professionally.
- By the reports, it is noticed in 2017, LinkedIn was the main source for 80% of B2B leads.
- 13 new users are seen joining social media every single second. 53% of the total population is currently on social media platforms. In the coming days, the numbers can reach the sky.
Official social media posts from companies are trusted by 15% of adults. - According to IDC, 91% of B2B buyers make use of social media. no surprise 79% of job seekers use social media to search for opportunities. According to Glassdoor, 86% of employees who are in their 10 years of experience tend to search for job opportunities on social media.
- Twitter members make up 93% of the social media platform population and accept brands participating in the conversation.
- One of the other official brand accounts is been followed by 90% of Instagram users. Facebook has reached around 59% of the global social media population and has made the record of being a widely used social media platform.
Conclusion
Social media marketing is an important element of building and promoting a brand. It helps to connect to your targeted audience and build better relationships by providing personalization.
Social media improve brand awareness and boost customer engagement, and conversations. So, if you want to succeed and thrive in your industry, you cannot keep social media marketing as an option for building your brand.
Wilson Wings comes into the picture and offers its services on social media management that can bring the business value. Internationally trusted agency to make your brand and company known by everyone, Wilson Wings adds a personal touch to every brand they work with to make you rise higher in the market.
